There was an article that drew my attention to the first UK case on email spam. In this case, a computer expert had instigated legal action against a company that had sent unsolicited emails. According to the article, his company had received up to 300 unwanted messages a day, which cost the company time and money to filter. The article also adds that:
He first wrote to Scotland-based Media Logistics (UK) Ltd about the unsolicited emails on contract car hire and fax broadcasting businesses, seeking an apology, damages and information on what data the company held on him.The County court has ruled in the claimant's favour (the defendant company did not defend the claim), which means that he will receive compensation for breach of the The Privacy and Electronic Communications Regulations 2003/2426.
He filed a claim at Colchester County Court when the company apologised but declined compensation and did not fully comply with his Data Protection Act information access request, he said.
The UK Information Commissioner has published guidance (pdf) on these new regulations:
1st New Rule
This rule applies to all marketing messages sent by electronic mail, regardless of who the recipient is.
• The sender must not conceal their identity and • The sender must provide a valid address for opt-out requests
2nd New Rule
This rule only applies to unsolicited marketing messages sent by electronic